Community insights on the COVID-19 vaccine in Tower Hamlets

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Summary of report content

Tower Hamlets analysed 60 comments about the COVID-19 vaccine, collected through social media and their usual outreach. They identified key themes in the comments, ranging through hopeful that the vaccine will bring an end to lockdown, to distrustful of how fast it has been approved, or more generally distrustful of vaccines as a whole.

They used this data to build an engagement strategy, suggesting that a successful strategy to increase uptake and awareness of the COVID-19 vaccine would need to consider people’s attitudes towards the vaccine, access to information about the vaccine, and where people get their information from.

Between April and June 2020, Healthwatch Tower Hamlets conducted a survey that 663 people took the time to respond to. They found that most people used official websites and social media to stay informed on COVID-19.

Healthwatch Tower Hamlets identified potential obstacles to accessing the vaccine. These included questions on who would administer the vaccine and where, and how will this information be made accessible to all.

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General details

Report title 
Community insights on the COVID-19 vaccine in Tower Hamlets
Local Healthwatch 
Healthwatch Tower Hamlets
Date of publication 
Friday, 4 December, 2020
Date evidence capture began 
Wednesday, 1 April, 2020
Date evidence capture finished 
Monday, 30 November, 2020
Type of report 
Key themes 
Booking appointments
Communication between staff and patients
Information providing
Other information of note about this report 
Healthwatch reference number 

Methodology and approach

Was the work undertaken at the request of another organisation? 
Primary research method used 
How was the information collected? 
Website Feedback
Social Media

Details of health and care services included in the report

Primary care services 
GP practice

Details of people who shared their views

Number of people who shared their views 
Age group 
Does the information include public's views? 
Does the information include carer's, friend's or relative's views? 
Does the information include staff's views? 
What was the main sentiment of the people who shared their views? 

Network Impact
Relationships that exist locally, regionally, nationally have benefited from the work undertaken in the report
Implied Impact
Where it is implied that change may occur in the future as a result of Healthwatch work. This can be implied in a provider  response, press release or other source. Implied impact can become tangible impact once change has occurred.
Tangible Impact
There is evidence of change that can be directly attributed to Healthwatch work undertaken in the report.