Change the conversation social media engagement report

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Summary of report content

This is a report into improving use of social media for health related messages by Healthwatch Calderdale. The report was published February 2018. Between October and December 2017 a series of messages were sent out through social media channels and the impact of these were then tracked and reported on by the Healthwatch. This report summarises the work done to promote health messages through social media, how to build an ecosystem around this and make use of available channels.

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General details

Report title 
Change the conversation social media engagement report
Local Healthwatch 
Healthwatch Calderdale
Date of publication 
Thursday, 1 February, 2018
Date evidence capture began 
Monday, 2 October, 2017
Date evidence capture finished 
Friday, 29 December, 2017
Type of report 
Key themes 
Food and nutrition
Health promotion
Information providing
Healthwatch reference number 

Methodology and approach

Was the work undertaken at the request of another organisation? 
Primary research method used 
Engagement event
How was the information collected? 
Social Media

Details of people who shared their views

Number of people who shared their views 
Age group 
Not known
Not known
Not known
Sexual orientation 
Not known
Does the information include public's views? 
Does the information include carer's, friend's or relative's views? 
Not known
Does the information include staff's views? 
Does the information include other people's views? 
What was the main sentiment of the people who shared their views? 
Not known

Outcomes and impact

Were recommendations made by local Healthwatch in the report? 
Does the information contain a response from a provider? 
Not applicable
Is there evidence of impact in the report? 
Is there evidence of impact external to the report? 
Not applicable

Network Impact
Relationships that exist locally, regionally, nationally have benefited from the work undertaken in the report
Implied Impact
Where it is implied that change may occur in the future as a result of Healthwatch work. This can be implied in a provider  response, press release or other source. Implied impact can become tangible impact once change has occurred.
Tangible Impact
There is evidence of change that can be directly attributed to Healthwatch work undertaken in the report.