Summary of report contentHealthwatch Brighton and Hove used surveys to gather feedback from 91 local residents about their experiences receiving marketing promoting an online pharmacy, using this new service and how it compared to their experience using their local pharmacy. The report found that those who had received online pharmacy marketing, remembered seeing an NHS logo which they felt made it feel more genuine. Only 5% signed up to the service, as the respondents were happy with their current service or were suspicious of the company. The respondents reported that the online pharmacy advertising was confusing. Most people were satisfied with their local pharmacy and its location was convenient for them. Despite these findings, Healthwatch Brighton and Hove have highlighted that only three people reported using an online pharmacy service. There were mixed reports from these users but the small number of cases meant we were unable to draw firm conclusions on performance.
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Patient experiences of online pharmacies
Healthwatch Brighton And Hove
Date of publication
Friday, 15 March, 2019
Date evidence capture began
Monday, 14 January, 2019
Date evidence capture finished
Friday, 15 February, 2019
Type of report
Digitalisation of services
Healthwatch reference number
Was the work undertaken at the request of another organisation?
Primary research method used
How was the information collected?
Primary care services
Number of people who shared their views
Specific ethnicity if known
Does the information include public's views?
Does the information include carer's, friend's or relative's views?
Does the information include staff's views?
Does the information include other people's views?
What was the main sentiment of the people who shared their views?
Were recommendations made by local Healthwatch in the report?
Does the information contain a response from a provider?
Is there evidence of impact in the report?
Is there evidence of impact external to the report?