Care home use of social media

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Summary of report content

Healthwatch Sunderland undertook research on the social media used by care homes to see how they were used for residents and family to keep in contact with each other during the Covid-19 pandemic.  They spoke to or checked the online presence of 47 care homes.

They found that 34 homes were using Facebook and just one was using Twitter.  Of the homes using Facebook, only 14 were posting on a very regular basis.  During their research Healthwatch Sunderland found some vibrant, engaging Facebook posts, including daily ‘Good morning’ posts which included information of what activities residents were looking forward to that day, followed up by posts throughout the day showing photos of residents enjoying the activities.

The report contains 5 recommendations on how care homes can develop and improve their social media output.

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General details

Report title 
Care home use of social media
Local Healthwatch 
Healthwatch Sunderland
Date of publication 
Friday, 20 November, 2020
Type of report 
Key themes 
Digitalisation of services
Information providing
Lifestyle and wellbeing
Healthwatch reference number 

Methodology and approach

Was the work undertaken at the request of another organisation? 
Primary research method used 
Engagement event
How was the information collected? 
Visit to provider
If an Enter and View methodology was applied, was the visit announced or unannounced? 

Details of health and care services included in the report

Social care services 
Nursing care home
Residential care home

Details of people who shared their views

Number of people who shared their views 
Age group 
Not known
Not known
Not known
Sexual orientation 
Not known
Does the information include public's views? 
Does the information include carer's, friend's or relative's views? 
Does the information include staff's views? 
Types of health and care professionals engaged 
All care professionals
Does the information include other people's views? 
What was the main sentiment of the people who shared their views? 

Outcomes and impact

Were recommendations made by local Healthwatch in the report? 
Does the information contain a response from a provider? 
Is there evidence of impact in the report? 
Is there evidence of impact external to the report? 
Not known

Network Impact
Relationships that exist locally, regionally, nationally have benefited from the work undertaken in the report
Implied Impact
Where it is implied that change may occur in the future as a result of Healthwatch work. This can be implied in a provider  response, press release or other source. Implied impact can become tangible impact once change has occurred.
Tangible Impact
There is evidence of change that can be directly attributed to Healthwatch work undertaken in the report.